230 California Street, Suite 603, San Francisco, CA 94111 415.399.1300
Tuesday – Friday: 11:00 am – 6:00 pmSaturday: 10 am – 2 pmMonday by appointment

About Us

Urban Allure - Professional, dedicated staff

Founded in 2005, Urban Allure offers state-of-the-art aesthetic treatments to men and women throughout the Bay Area. The Urban Allure staff is dedicated to ensuring that each client who calls, emails or walks through the door receives exceptional care.

Our professional yet comfortable downtown San Francisco location provides you with an experience like no other.  We deliver compassionate services  that will keep you coming back. All of your treatments at Urban Allure are medically supervised and performed by licensed Registered Nurses or medical doctors  with extensive experience in minimally invasive cosmetic procedures

Meet Our Team

Loraine M. Franks, M.D.

Dr. Franks received her bachelor’s degree from Stanford University, where she double majored in Human Biology and Vocal Music.  She returned to her childhood home for medical school at the University of Colorado, and then came back to Northern California for the remainder of her medical training.  Her residency was completed at the University of California, Davis and her fellowship at the University of California, San Francisco.  She has always had a love for the arts and music, particularly musical theatre where she has both performed and costumed for many years. Dr. Franks is most inspired by helping others achieve their best self, and is excited to be a part of the Urban Allure team.


Erin Galvin, R.N.

Erin Galvin, R.N., a Bay Area native, is licensed by the California Board of Registered Nursing. She is a member of the Dermatology Nurse’s Association, California Nurse’s Association, as well as The International Medical Spa Association. She’s worked in the fields of Pediatric Oncology and Bone Marrow Transplant, as well as Cosmetic Dermatology, for over 14 years. She has specialized training in laser physics, hair and skin anatomy, laser treatment protocol and laser safety. Extensive experience in laser hair removal, photorejuvenation and cosmetic injectables has earned her a large following of dedicated clients who appreciate her professionalism, as well as supportive and compassionate bedside manner.


Emily Witschi, R.N., BSN

Emily Witschi, R.N., BSN, has been in nursing for more than 14 years, over 11 of which have been spent specializing in the therapeutic applications of lasers for permanent hair reduction, facial rejuvenation and cosmetic injectables. She has specific training and experience in hair and skin anatomy, pre- and post-laser treatment protocols, laser safety and laser physics. She also has a loyal following of clients who see her for Botox and cosmetic fillers. Her credentials include memberships in the Dermatology Nurses’ Association, California Nurses Association, Sigma Theta Tau Honor Society and The International Medical Spa Association. In addition to working at Urban Allure, Emily is a Pediatric Oncology nurse at UCSF. She is very excited to be a part of a dynamic team of physicians, RNs and medical estheticians who all have the same vision—treating clients to a professional, clinical and relaxing experience at Urban Allure.


Robin McCrane, R.N.

Robin has worked at Urban Allure for the last 5 years as a Laser Nurse Specialist. Knowing she had a drive to be a part of the cosmetic community, she joined Urban Allure appreciating their team approach and attention to exceptional client care. Her goal here at Urban Allure is to have clients find their inner beauty, and achieve their goals of permanent hair reduction. Trained specifically in laser physics and safety, she utilizes the Fitzpatrick Scale and her training in hair and skin anatomy to provide safe, effective treatments. During treatment sessions, Robin utilizes therapeutic relaxation tools and focuses on providing treatments specific to each clients personal needs with her caring, compassionate nature and trustworthiness. Her calm demeanor during treatments helps her clients re-focus their energy to achieve a tranquil state. Attention to detail, she focuses on accuracy and thoroughness during your treatments, and ensures the client is pleased with their session.  She is a certified Oncology Nurse at UCSF and a member of the Assoiciation of Pediatric Hematology/Oncology Nurses. She has a caring approach and quality outcomes.  She received the 2013 Pediatric Nurse excellence award, a huge honor in her nursing career.  She has a passion for making her clients feel welcome and comfortable at Urban Allure.